by Lilly Platts
Hallie Hackett’s journey in the American Junior Simmental Association started with an interest in showing and her first heifer.
Mark Smith, South Central Region
Exciting Times in Simmental
I’m excited to be in the cattle business, and a member of the American Simmental Association!
by Dr. Elizabeth Dressler, ASA Lead Geneticist
I’m excited to introduce myself to the Register readership, as I might be a new face for many of you. I’m Dr. Elizabeth Dressler, and I joined the American Simmental Association (ASA) six months ago as the Lead Geneticist.
The following list including ASA’s leading breeders, on the basis of Simmental (including fullblood, purebred, percentage, and Simbrah) registrations during the calendar year 2025. Within each state, province, or country, the top five breeders are shown in descending order, beginning with the breeder who registered the most animals. The minimum requirement for inclusion on this list was reporting five animals during the year.
What Your Customers Really Thinking?
by Lilly Platts
Dr. Charley Martiniez shared his research on bull buying behavior during Fall Focus 2025.
January 2026, Oklahoma City, Oklahoma
The American Simmental Association held its Annual Meeting in Oklahoma City, Oklahoma, January 8–10. The following committee reports were presented, detailing the Association’s efforts in 2025.
by Lilly Platts
TInternational Genetic Solutions (IGS) and the American Simmental Association had a strong presence at the 2026 NCBA Convention, held in February in Nashville, Tennessee.
by Ella Fischer
MARCH
12 B&B Simmental’s Bull and Heifer Auction Sale — Gregory, SD
13 Powerline Genetics’ March Edition Bull Sale — Arapahoe, NE
by Larry H. Maxey, founder, NAILE Fullblood Simmental Shows
Our Pioneers — “Ike” Part 2
“The proudest thing I can claim is that I am from Abilene.”
Get the National Western Stockshow Results HERE
The One and Only Sale
January 18, 2026 • Denver, CO
Auctioneer: Jered Shipman, TX
6th Annual
Bricktown National Simmental Sale
January 11, 2026 • Oklahoma City, OK
Three Ways to Be More Profitable Making Hay
by Linda Geist, University of Missouri Extension
Haymaking grew in popularity in the 1970s with the introduction of the large round baler. Large bales improved efficiency and reduced the labor required to handle and store small square bales.
Cattle Markets: Same Story, Next Chapter
by Derrell S. Peel, Oklahoma State University Extension
The cattle report released by USDA in late January does nothing to change the strong fundamentals driving cattle markets.
USDA Shifts Sterile Fly Dispersal Efforts to Defend US Border
USDA
In late January, the United States Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) announced a shift in its 100 million per week sterile fly dispersal efforts to stop the northern spread of New World screwworm (NWS).
Tyson Beef Losses
Tyson Foods recently released its quarterly earnings, reporting higher first-quarter sales. Despite this increase, the company warned of continued losses in its beef business, underscoring the pressure facing the segment after the company closed its beef plant in Lexington, Nebraska.
DNA Testing Requirements for Herdsires
In January, ASA membership voted to require a DNA test (GGP-100K genomic panel) on all herd bulls/natural service sires born on or after January 1, 2025.
CANADA
Farrell Cattle Company 11 Ripley Street, PO Box 55 Ripley, Ontario N0G 2R0
ALABAMA
Mooneyham, John 1056 Chosea Springs Rd Anniston, AL 36207